ECHO readers got behind the owners of a pub which re-branded itself after the region was placed under the toughest Tier 3 restrictions.
Formerly known as The James Atherton, the venue in Victoria Road, New Brighton, now appears to be called The Three B***ends.
The pub's crest has also changed from a regal portrait of James Atherton, the founder of New Brighton, to an unflattering collage of Prime Minister Boris Johnson, his adviser Dominic Cummings and Health Secretary Matt Hancock with bells on their heads.
The trio have been roundly criticised for failing to control the coronavirus pandemic.
Workers were seen changing the pub's signage this afternoon and news of it quickly spread on social media.
Under the new three-tier system, every area of England is classed as being on medium (Tier 1), high (Tier 2) or very high (Tier 3) alert.
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In the top tier - Tier 3 - areas face extra curbs, including pubs and bars having to stay closed unless they are serving "substantial" meals.
These were some of the reactions to the New Brighton pub's re-branding exercise.
ScaryPoppins said: "He should start a chain... I'm sure they will be popular up and down the country."
jan58 said: "Love it, hope they keep the sign and photo. Couldn't have thought of anything better well done lads xxx."
RVW6386 said: "Irrespective of political leanings I find this funny, but it must have been hard picking your top three from the Houses of Parliament at present - all parties included."
Raighne7 said: "Absolute heroes these owners."
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BrownAleNewcastle said: "Wonderful....... Scouse type humour with a very real message. The Tories have taken away the very few pleasures the working man could afford, a roof over our head, a cigarette, the motor car and now the ale house."
Philly Smith said: "I know were I'm going for my next pint. Only up the road too."
