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Wales Online
Wales Online
National
Owen Hughes & Will Hayward

People queue for three hours to buy clothes from sisters who built a multi-million pound business from their shed

In just six years two sisters from Wales have become millionaires after starting a fashion brand. The pair started their business in their garden shed and because of 'bonkers' demand where people queue for three hours to get their clothes the pair are planning to expand.

Alice, 27, and Maisie Jones, 24, started Sisters & Seekers back in 2017 with £2,000 of savings that they made selling vintage clothes on eBay and Depop on the weekends. North Wales Live reported that they created their ‘athleisure’ style clothing aimed at 18–30 years old

Working long hours has paid off and the sisters and their team have built up a multi-million pound business - and their brand is loved by stars like Love Island winner Molly Mae Hague. They quickly moved from their shed and have been at a site in Llay, near Wrexham - where they now employ 25 staff.

Sisters Alice and Maisie Jones started up their business Sisters & Seekers together (Sisters & Seekers)

But they are now ready to grow again with a relocation to new premises and plans to expand the team further. The firm is taking on one of the new warehouses on Manor Lane on Broughton Industrial Estate, just round the corner from Airbus. This will help them meet "bonkers" demand for their products.

The public demand for their stock was shown last month in a visit to the high street. While the company has generally sold online it has also organised pop-up events in Chester, Manchester and Birmingham.

A "sample sale" last month in Chester city centre was described was as "bonkers". The firm said: "We had customers waiting for nearly three hours to come into store."

It shows that the sisters and their dedicated team have tapped into something and now plan to help meet that demand with the new larger premises.

The sisters - who have also launched menswear brand Brother & Kin, said: "The new premises will have our office space, warehouse space and further down the line, in-house studios where we plan to shoot all our collection on site.

"We have 25 currently and are actively looking for around eight more staff across all departments. As the new premises is 32,000 sq ft we anticipate the need to hire even more from now until Christmas."

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