New company Bear and Bunny Boutique has customers queueing up to praise it after it launched a service that dispatches a new pair of PJs to people every month.
You can sign up to a one, three or six-month pyjama subscription to get a fresh new set on the first Tuesday of the month.
And proving that we can do hygge at least as well as the Danish, you also get cozy essentials like hot chocolate and candles thrown in.
It's fair to say subscribers are impressed.
One wrote: "Just got my order! I am in love!
"Thank you so much! Can't believe how much you get for the price!"
Another added: "Perfect for shlomping around the house xxx"
A third wrote: "I cant believe im only hearing about this now! This is a dream come true every month having new and fresh pjs through the door!
Subscriprions cost from £19.99 for one month to £99.99 for six months - and there's even a Christmas edition for £39.99 including a hot water bottle, a full sized box of chocolates, slippers, facemasks and bath bombs.
You just need to list your size and gift preferences - for example dietary requirements and if you prefer sweets or chocolate - postage is free.
After that, sit vack and wait for your little package of comfiness to arrive.
