Instead of spending money on Easter eggs a Bristol shop is calling on customers to buy eco period products instead.
Zero Green, based in Bedminster, has a box for people to donate environmentally-friendly menstrual products into.
At the end of the school holidays, the shop will give the items to a chosen charity which tackles period proverty.
UWE student funds free sanitary products on campus with her student loan
The scheme was first launched by campaigner Ella Daish who decided at Christmas to take part in a reverse advent calendar where she donated eco-friendly sanitary products throughout every day of December.
And the idea proved a massive hit with scores of people urging her to do something similar again.
Now, Ella has recruited shops up and down the country to roll out her idea even further.
But the campaign spans more than just one donation. Ella would like to see women replace their normal branded products, which can contain up to 90 per cent plastic, with more environmentally-friendly options.
Surprisingly, the eco products cost the same, if not cheaper than, the branded ones.
Bristol's lead for women calls on the government to go further to tackle period poverty
The 26-year-old, from Cardiff, said: "I've heard about students having to use old rags or clothing because they can't afford sanitary products.
"There's so much poverty people do not realise about.
"And I think whatever people's circumstances they have a right to have a choice of products.
"It's so important people start realising the effect they are having on the planet. Changing what people buy could really help.
"Plastic sanitary products can take more than 500 years to breakdown."
More than two in five Bristol women and girls affected by period poverty
A study by sanitary product company Always revealed that more than 135,000 girls miss out on school each year because they lack access to sanitary protection.
In March 2018 a survey carried out by children's charity Plan UK revealed that two fifths of girls admitted to relying on using toilet roll at some point to help control their period - simply because they have been unable to afford sanitary products.
