People Are Only Just Realising What Durex Stands For And I Was Also Today Years Old

I was today years old when I discovered what the name of condom brand Durex stands for, and I’m assuming you’re all in the same (well-lubricated) boat. 

Scores of netizens have taken to social media to react after Preply, an online language class platform, revealed the actual acronym behind the world’s most popular condom company.

Turns out Durex is not just vaguely medical-sounding gibberish or even a mish-mash of “during sex” (which some users assumed), but an acronym standing for the words Durability, Reliability and Excellence.

Shakespeare could never. 

Durability, Reliability, Excellence sounds like a hardware slogan (emphasis on the hard). (Image source: Chen Hao/VCG via Getty Images)

Naturally, since those words don’t always apply to my own escapades (excellence is a bit of a stretch), I’m somewhat floored by this discovery, but I’m not the only one. 

“I thought it was an acronym for DURing sEX,” one horny wordsmith wrote on Instagram (per Daily Mail).

“I didn’t know that Durex stands for DUrability, Reliability, EXcellence,” another user wrote on X. 

While its true meaning is only just dawning on folks like a bout of post-nut clarity, the name has been intended as an acronym ever since the company rebranded to Durex back in 1929 (those rubbers are certainly expired by now, btw). 

The story goes that the condom forefathers over at Durex conceived of the name because durability, reliability and excellence were the three qualities they strived for in their products. 

This application method is not recommended by doctors. (Image source: Universal Pictures)

Per Durex’s website, the company has “been making condoms with the finest raw materials since 1929” (questionable use of the word “raw” there).

“So we know a thing or two about performance,” the site adds. Spoken like a true fuckboy.

With this knowledge about Durex’s name, I now have a new three-word, pre-sex mantra to whisper in the mirror before doing the deed, and it’s not “you got this!”

Anyway, I’m off to buy a pack of those Mi Goreng-flavoured condoms, not because I’m getting frisky, it’s just lunchtime.

Lead image: Nikolas Kokovlis/NurPhoto via Getty Images and Paramount Pictures

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