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People are freaking out over Gwyneth Paltrow's luxury nappy with gemstones and alpaca wool

By Sam Cook

Gwyneth Paltrow's company, Goop, has ruffled a few feathers with the announcement that it will launch a new line of amber-encrusted wool nappies that cost a staggering $120 a pack. The product was unveiled on Goop's Instagram.

Goop, which is known for it's extravagant products, had fans questioning: have they gone too far? The wellness and lifestyle brand's photos prompted fans to ask, "is this April fools day?" The nappy (or "Diapér" as they call it) is said to be "lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties." Another interesting feature of the expensive product is that it is "infused with a scent of jasmine and bergamot for a revitalized baby."

Read more: GMB hit by Ofcom complaints after Susanna Reid interviews Boris Johnson

And they were right. Unable to fool her followers, Gwyneth has since revealed that the product was in fact, a PR stunt "designed to p*** us off."

In fact the nappies are designed to highlight America's so-called "diaper tax".

In a video lifting the curtain on the nappies, she said: "If treating diapers like a luxury makes you mad, so should taxing them like a luxury."

The actress confirmed that the PR stunt was "meant to shine light on a real problem."

She spoke about how getting rid of the 'diaper tax' wouldn't completely solve the issues that families have of finding affordable diapers, 'it could allow many families to pay for another month's supply.'

Stars like Gwyneth Paltrow have been trying to "rebrand" the menopause (Getty Images for goop)

Gwyneth, who shares two children with Coldplay singer Chris Martin, has come up with some questionable products through her company - Goop. Perhaps best known is it's 'This Smells Like My' collection of candles.

Writing on Instagram, @jennyhwiener refuted the nappy and said: "Got to be a joke. Although you never know with GOOP"

Meanwhile @sophistic88 saw through the stunt: "This is satire to raise awareness"

Would you pay $120 (the equivalent of £99) on a nappy? Let us know in the comments

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Dive Deeper:
Gwyneth Paltrow's luxury nappy with gemstones and alpaca wool cost €115 per pack fools fans
Her company announced that it will launch a new line of amber-encrusted wool nappies that cost a staggering $120 a…
Goop's $10 diaper was just a PR stunt
The disposable nappy bamboozled fans, followers and haters alike, who all questioned the legitimacy of The Diapér
Gwyneth Paltrow reveals Goop’s $120 ‘luxury diaper’ was a publicity stunt: ‘Designed to piss us off’
‘If treating diapers like a luxury makes you mad, so should taxing them like a luxury’
Bella Hadid endorses Dublin TD to 52 million Instagram followers
Taking to her Instagram stories, Bella shared posts about the horrific death of Palestinian journalist Shireen Abu Akleh
One subscription that gives you access to news from hundreds of sites
Met Eireann forecast sizzling weekend for Dublin before dreadful weather to hit
Warm and sunny conditions are not here to stay as experts fear a storm may be barrelling towards Ireland
'I'm a teenage model and singer - but strangers think I am a toddler'
Aboli Jarit stands tall at 3ft 4in - but says the nasty comments she receives on social media won't stop…
Get all your news in one place