Get all your news in one place.
100’s of premium titles.
One app.
Start reading
USA Today Sports Media Group
USA Today Sports Media Group
Sport
Meghan L. Hall

People are crying over this Taylor Swift-inspired SB ad from Cetaphil

Taylor Swift Cetaphil Chads (Person) Travis Kelce NFL

Although Super Bowl commercials have not been spectacular over the last few years, Cetaphil’s new Taylor Swift-inspired ad absolutely nails the concept.

There have been many conversations about Taylor Swift since she and Travis Kelce began dating. Once she showed up to Kelce’s games, some in custom jackets, the chatter was seemingly nonstop. It’s undeniable that Swift’s insertion into the sports landscape has changed the way fans view and consume NFL football.

Like many other companies, Cetaphil has seen the shift and crafted a new Super Bowl commercial that shows Swift’s impact. In a newly released clip, a father and daughter navigate life, seemingly in two different spaces and areas of interest, before realizing what helps bring them together.

AD METER 2024: Sign up to rate all the commercials from the big game!

The commercial tugs at the heartstrings, and the internet responded by admitting Cetaphil had them in their feelings.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Khloé Kardashian Says Kris Jenner Once Vomited on Her After Getting "S**t-Faced"
The Good American founder was driving her mom home aged 15.
Marie Claire
Marie Claire
The internet is disappearing, with a quarter of all webpages from 2013 to 2023 going the way of the dodo
The internet never forgets. Except, y'know, when it does.
PC Gamer
PC Gamer
Drew Barrymore designed homeware we 'don't often see' – and these stand-out pieces are discounted now
Actress, talk-show host, furniture designer: Barrymore is changing how we decorate, and the process begins with these reduced furnishings
Homes & Gardens
Homes & Gardens
The Witcher season 4 clip reveals first look at Liam Hemsworth's Geralt, and fans have thoughts on Henry Cavill's successor
Henry Cavill's Geralt replacement has finally been unveiled by Netflix, and viewers have had plenty to say about the reveal.
TechRadar
TechRadar
Eating out with a food allergy is stressful enough – but with a rare one, it’s a nightmare
I didn’t expect my lips to swell and blister when I bit into a croissant – but pea protein is suddenly everywhere, says social affairs writer Hannah Fearn
The Guardian - UK
The Guardian - UK
‘No pickles? No deli’: archetypal American ‘secular Jewish space’ gains due regard
I’ll Have What She’s Having, at the Capital Jewish Museum in Washington DC, is a celebration of the delicatessen and its place in US culture
The Guardian - US
The Guardian - US
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play