Penneys shoppers can't get enough of this anti-ageing primer that gets rid of wrinkles - and it only costs €4.50.
The PS... Pore Smoothing Primer has become incredibly popular since it was released, RSVP Live reports.
Shoppers have realised it’s a dupe for the popular product by Benefit, The POREfessional Face Primer Minimising Pores.
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The Benefit primer normally retails for €32.40 for a 22ml tube, whereas the Penneys alternative is being sold for €4.50 for a 20ml tube.
The cheaper version is described as a pore smoothing primer that creates a perfect base for your makeup.
Penneys explained: “When it comes to creating a flawless makeup look, a smooth foundation is key and you can better prepare your skin with the help of this primer!
“Applied after your usual skincare routine and before your makeup, this primer works to smooth out the appearance of pores and skin texture so that your makeup can be applied evenly over it as well as helping your makeup to stay put for longer.
“Perfect as an addition to your own routine or as a small gift for a makeup loving friend, this handy tube will fit effortlessly into your makeup bag or on your vanity and is an essential you'll reach for again and again!”
To get the best from the primer, it’s recommended that you use a small amount, up to a pea-sized portion, and using the heat from your fingers to lightly swirl it on the back of your hand or makeup palette.
Take some of the primer and gently rub it into the needed areas of your face, including your t-zone and where you want to cover your pores. It’s also great for those places you find that become quite oily during the day.
You want to make sure you are using the best foundation to match your primer, so your makeup will last longer.
Experts usually recommend choosing a silicone-based foundation like the L’Oreal Paris Infallible 24h Fresh Wear Foundation, the Maybelline Fit Me Matte & Poreless Foundation and the Giorgio Armani Luminous Silk Foundation.
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