- Peacock, NBCUniversal's streaming service, is set to increase its subscription prices starting July 23.
- The monthly cost for Peacock Premium will rise by $3 to $10.99, while Premium Plus will also increase by $3 to $16.99.
- A new, cheaper tier called Peacock Select will be introduced at $7.99 per month, offering current NBC and Bravo shows but excluding sports.
- The price hike precedes the arrival of live NBA games on the platform later this year, for which NBCUniversal secured a multi-billion dollar deal.
- This price adjustment aligns with a broader trend of major streaming services, including Netflix, Disney Plus, and HBO Max, raising their subscription fees.
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