Pay No Attention To The Candidate Behind The President: Advertising Strategies In Mexico’s Election

In Mexico's midterm election, campaign signs often do not present the candidates' faces or platforms but references to the parties or their leaders. This billboard features President Andrés Manuel López Obrador's silhouette in support of a local candidate. López Obrador is considered the moral leader of the Morena party. (La Silla Rota)

 

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