Name: Paul Sykes.
Age: 70.
Appearance: Football manager (think Barnsley, not Real Madrid).
Occupation: Multimillionaire.
How many millions? His fortune is estimated at £400m.
Self-made? Too right. The son of a Yorkshire miner, he left school at 15, worked as a tyre-fitter (which he still cites as his occupation), then began stripping down old buses and selling the engines to the Far East, before moving into property development, building the Meadowhall shopping centre in Sheffield, and running an internet business that he sold in 1998 for £85m.
What's he up to now? Still looking for ways to make money? No. These days he's giving it away, in part because he's vowed not to leave a penny to his children for fear of spoiling them.
Quite right. So where's the money going? He funded a prostate cancer unit in Leeds after being treated for the disease, and has given money to other health charities. But there's one cause that's especially close to his heart.
Modern dance? Try to take this seriously.
OK. So what is the cause close to Mr Sykes's heart? Europe. Or rather not being in Europe. "I'll spend whatever it takes for the British people to make them aware that power has been transferred from Britain without permission," he said at the launch of Ukip's European election campaign in Sheffield this week.
And how much is he spending? £1.5m on Ukip's controversial "Take back control of our country" poster campaign.
With more to follow? Almost certainly. "You'll see this campaign from the moon before long," he says.
Is he a recent convert to Ukip? No, he has been funding the party for a decade. He used to be a keen Conservative, but left in 1991 over the Maastricht treaty and backed Lady Annabel Goldsmith's anti-EU Democracy Movement before funding Ukip's 2004 European election campaign.
Is he worried that Ukip's poster campaign has been labelled racist? "Do I look like a racist?" he says. "We have Pakistanis standing in the election, and Indians."
Any Bulgarians? Don't be silly.
Most likely to say: "I agree with Nigel."
Least likely to say: "I agree with Nick."
