Paul Merson has admitted that he is "dubious" over how serious Daniel Ek is about buying Arsenal.
The Spotify owner has recently insisted he is "very serious" about taking control of the Gunners and also admitted he is prepared for a "long journey".
Speaking to CNBC, Ek said: "I have secured the funds for it and I want to bring what I think is a very compelling offer to the owners and I hope they hear me out."
However, former Gunners midfielder Merson is not sure about his approach.
"Is Daniel Ek serious about buying Arsenal? I’m always dubious of things like this," Merson told the Daily Star.
"Who would put on Twitter that they want to buy a football club?
"I can’t imagine if you wanted to buy JP Morgan you’d do it on social media…
"But everyone’s heard of Spotify now, haven’t they? Call me a cynic but it’s great free advertising for them.
"If he buys Arsenal I’ll say fair play to him. But I find it very strange. If you really wanted to take over the club you wouldn’t do it like this.
"I can’t see any way in a million years that Stan Kroenke sells anyway. Arsenal makes him money.
"It’s not like he lives here and the fans can make his life a misery and hound him out.
"He never goes to the games. He’s under no pressure to sell and I don’t see why he would.
"He’s not fussed about the fans. If he was, he wouldn’t have signed up for the Super League.
"I would say Arsenal are stuck with him. Will all this heat convince him to spend some money on players? Let’s see. But I doubt it."
