To you it may look like Lego - to SXSW headquarters it's an 'interactive playpen'Photograph: Paul MacInnes/guardian.co.ukThe first SXSW revellers I encountered: Caleb Darnell and Laney (hats are models' own)Photograph: Paul MacInnes/guardian.co.ukMy first queue: outside the Red Eyed Fly for a late morning gig on the opening dayPhotograph: Paul MacInnes/guardian.co.uk
The interior of Emo's - one of the main venues at SXSWPhotograph: Paul Macinnes/guardian.co.ukForget the music, Nos energy drink was my find of the week (more playpennery in the background)Photograph: Paul MacInnes/guardian.co.ukThis year the Brits were a more visible presence than ever before. Hey, they even had their own embassy!Photograph: Paul MacInnes/guardian.co.ukA late night sortie from the Segway brigade (of which there is not a shortage in Austin)Photograph: Paul MacInnes/guardian.co.ukThe sign (and the doorman) speaks for itselfPhotograph: Paul MacInnes/guardian.co.ukBon Iver in mid-performancePhotograph: Paul MacInnes/guardian.co.ukThe Hilton rules out orgies this yearPhotograph: Paul MacInnes/guardian.co.ukThe arthouse crew of Telepethe in actionPhotograph: Paul MacInnes/guardian.co.ukMalice of Clipse looking nice and cuddlyPhotograph: Paul MacInnes/guardian.co.ukTalib Kweli on the jumbotron outdoors at Lady Bird LakePhotograph: Paul MacInnes/guardian.co.ukAnarcho-punks are alive and well and living in TexasPhotograph: Paul MacInnes/guardian.co.ukCare Bears on Fire!Photograph: Paul MacInnes/guardian.co.ukA cactus!Photograph: Paul MacInnes/guardian.co.ukThe original Whole Foods Store. Yummity yummity yumPhotograph: Paul MacInnes/guardian.co.uk
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