Paul Hollywood has left fans swooning with a major throwback photograph of his younger self.
The Great British Bake Off star took to Instagram to share a snap his brother had sent to him from back in the 1990s.
In the picture, captioned: "Brother has just sent me this from 92/93 I think, no beard!!", Paul can be seen beaming off camera.
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With a bare face, dark hair and glowing tan, he surprised his 503k followers with the unrecognisable image - a stark contrast to his now iconic white hair and beard.
The celebrity chef, who rose in popularity judging on the baking show, dons a metal chain and a white top with purple trimming around the collar.
Hundreds of his fans were quick to comment on the photograph, with some comparing him to American actor William Baldwin.
One fan wrote: "Definitely a secret Baldwin. @alecbaldwininsta come get your half brother or whatever this one is."
Another said: "Wow gorgeous man when younger, gorgeous man as he is present day too."
A third added: "Always handsome."
A fourth typed: "This is exactly why I call you the British Alec Baldwin."
Fans flooded to the comment to make it known just how handsome they felt Paul to be, with a number of comments comparing him to a 'fine wine' suggesting that he is better looking with age.
Others said they mistakenly took him for Alistair Appleton and Cody Rigsby.
One loving fan said: "So handsome Paul!! Then and now! You've aged like a fine wine!"
A second said: "Very cute but he actually gets better with age."
Another added: "You could cut glass with that jawline!"
Back in December, Paul Hollywood made his first public appearance with his new girlfriend at a red carpet event, for the premiere of The King's Man.
The celebrity baker, 55, and Melissa Spalding, 37, have been dating since 2019, and made their first public appearance at the star-studded event at Cineworld Leicester Square.
It is believed Wirral-born Paul fell for Melissa after growing close to her after spending time at her pub, The Chequers Inn, in Smarden, Kent - a short distance from Paul’s countryside home.
