Great British Bake Off's Paul Hollywood has left fans swooning, and wondering if he's a Baldwin brother, in a youthful throwback picture from the 1990s.
The celebrity chef, who rose in popularity judging on the Channel 4 baking show, took to Instagram to share a snap his brother had sent him from his younger years.
In the picture, Paul can be seen beaming off camera with a bare face and dark hair - a stark contrast to his iconic white hair and beard that he's known for sporting now.
The younger Paul dons a metal chain and a white top with purple trimming around the collar, but his 503k Instagram followers were delighted with the image.
He captioned the snap: "Brother has just sent me this from 92/93 I think, no beard !! [laughing emoji]".
Although the youthful snap of now 55-year-old Paul might not be so instantly recognisable as him - his followers couldn't help but point out that he looked like American actor William Baldwin.
One fan said: "You look like William Baldwin".
Another penned: "Definitely a secret Baldwin. @alecbaldwininsta come get your half brother or whatever this one is."
While a third wrote: "You sure that’s not a young Baldwin brother?! "
A fourth typed: "This is exactly why I call you the British Alec Baldwin."
Fans flooded to the comment to make it known just how handsome they felt Paul to be, with a number of comments comparing him to a 'fine wine' suggesting that he is better looking with age.
One said: "So handsome Paul!! Then and now! You've aged like a fine wine!"
A second penned: "Very cute but he actually gets better with age."
While a third said: "You could cut glass with that jawline!"
The star baker made headlines that month when he took on a late night shift at his girlfriend's pub in Kent.
Paul was snapped serving up pizzas at his girlfriend Melissa Spalding's restaurant and bar.
He wore his traditional chef whites - with his name clearly scrawled across his chest - as he offered a helping hand at The Chequers Inn.
Although he's worth a whopping £11.5 million, he is clearly still willing to pitch in with hard work during busy services.
The Chequers Inn reportedly holds a special place for the couple, with it being claimed that that was where they first met when Paul was a regular customer.
His relationship with Melissa is his second public relationship since his split from ex-wife Alexandra in 2017.
The TV chef met his former wife in Cyprus where she was working as a scuba diving instructor as he held the title of head baker at a five star hotel.
The couple first split in 2013, when Paul was revealed to be having an affair with The American Baking Competition co-judge Marcela Valladolid, but they reunited ahead of a final split in November 2017.
