Paul Hollywood has revealed that con artists are using his pictures to shamelessly scam women on online dating sites.
The Great British Bake Off star, 54, is getting countless tipsters flood his inbox about pictures of him that are being exploited in a bid to trick fans for cash.
In fact, the catfishing has gone so far that the people behind the computer screen are even pretending to be part of his personal entourage if posing as Paul fails.
The celebrity chef has since reached out to fans to warn them about the scam, telling them to "be careful" and to always look out for the blue tick next to a name, which shows an account is authentic and verified.
Writing to his 336k Instagram followers, Paul penned: "Morning I’m still receiving messages saying there are scammers pretending to be me contacting you, look for the blue tick highlighted, also look at the follower number!
"I don’t have a private account.. please be careful, watch the GBBO, and Great British Bake off scammers too, look for blue tick ALWAYS!!!!!! X."
His message came in handy for a number of his followers, as fans who have been victims of the shameless scam rushed to the comments section to share their experience.
One fan wrote: "I got one from a guy who pretended to be your manager... I didn't reply!"
Another penned: "I got it on twitter saying I won to meet you, I've emailed u ages ago about it, who was doing it turned really nasty as well x."
A third added: "Yes I've had loads trying to add me some with just your picture and their own name have reported them all."
While another wrote: "I receive a lot of followers with your photos. I report and block immediately."
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