Patrick Dempsey is the new face of Tag Heuer eyewear.
The 59-year-old actor-and-racing driver has been an ambassador for the brand's watches since 2014 but is expanding their partnership with a new campaign.
He told WWD: “It’s been a remarkable ride [for] over 10 years now. We’ve had some great adventures, some great watches and now, the sunglasses.”
The former 'Grey's Anatomy' star believes the eyewear "complements what Tag Heur is all about" in terms of motorsports, timing, competition and athleticism.
He said: “You have a lot of that going into the technology behind the glasses, as far as lightweight practice, practical usability and then quality [go].
"[As a driver] you want something that is lightweight and doesn’t distract you. You put it under your helmet or in your helmet, it disappears and you don’t feel it.
"Titanium is really a good material to help support that and it’s [derived] from the watches so it complements each one.”
Tag Heur hailed Patrick a part of their "family" when announcing the new collaboration.
George Ciz, Tag Heuer’s chief marketing officer, said: “Patrick Dempsey is more than a brand ambassador, he is our family. He doesn’t just share our brand values, he lives them every day.
"He is the perfect embodiment of the ‘Designed to Win’ mindset and he is able to beautifully blend relentless pursuit for performance with unmatched elegance and style which can be felt both on the big screen as well as on the race track.”
In 2023, the 'Bridget Jones's Baby' actor created a capsule collection of eyewear for Porsche.
The Dempsey Racing co-owner said at the time: “I have long been fascinated by the carbon fibre components in my Porsche 991 Carrera.
“They are lightweight, robust and absolutely reliable. During a race, driver and car are exposed to enormous forces. Even in the toughest conditions, the driver must be able to rely 100 per cent on his material at all times, so I didn’t want to compromise on the quality of the eyewear edition either.”
The limited-edition capsule - for which there will only be 1,500 pairs for each colourway - included the P’8965 sunglasses in black-grey-blue and black-grey, plus the P’8754 prescription frame in grey-black or gold-black. All of the glasses were made from carbon fibre.
