Appearance: "Modern royal" fond of clothes that appear to be cast-offs from Milk Tray advertisements.
Status: Twelfth in line to the throne, disappointingly uneccentric son of Princess Margaret and Lord Snowdon.
Latest business venture: A new Range Rover is to be emblazoned with his name, capitalising on the undeniable appeal of his design flair and urbane sense of style. We're promised "stylish wood and leather".
Stylish wood and leather? Hasn't that been done before in car interiors? Shh! It seems nobody's told the viscount and we wouldn't want to spoil his fun.
Has he got a long track record in business? There was Deals, the right royal restaurant chain (nice setting, shame about the food) and Linley, his furniture shop in Pimlico, London.
Self-assembly for the masses? Well, he made a bed for Elton John, and Auntie Liz and Uncle Phil have a chair or two.
And his qualifications for car and furniture design, and running restaurants? He did a cabinet-making course at John Makepeace's Parnham school. The car design gig has nothing to do with the fact that he's a member of the Firm.
How many Range Rover Linleys are being made? It must be a big deal. Rumour has it that mega sums are being invested to meet the deluge of orders and the production lines can hardly cope.
How many's that then? Well, 10, actually, at £100,000 a pop.
What inspired him to do this? Maybe it was the Countess of Wessex's recent publicity work for the same firm. Or cousin Eddie's meteoric rise to TV stardom. Or Fergie's WeightWatchers deal.
Rover says: "David Linley was given total freedom to interpret his ideas on the prestigious Range Rover. A truly stunning vehicle has emerged."
A "source close to the royals" says: "It will dismay senior figures in the royal family."
