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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

Partners in grime -- Sega plays a dirty game with Rally advertising

Sega has just launched a new version of Sega Rally, and is "urging fans to advertise the game on their own dirty cars". This must be the ultimate in cheap advertising: there isn't even a prize for the best defaced vehicle!

Passing lawyers are invited to comment on the legal position should those who don't own cars decide to use their skills on other people's....

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