Holiday park operator Parkdean Resorts could be sold at auction for up to £1.5billion, according to reports.
Parkdean is owned by the Canadian Onex Corporation, which took it over for £1.35billion at the end of 2016.
Now Onex is considering a sale to cash in on the booming 'staycation' trend - where Brits remain in the UK for their holidays rather than go overseas.
A sale could take place in the next few months, according to Sky News .
A Parkdean spokesperson would not comment.
The resort sites are a mixture of lodges, hotels, static caravans, glamping tents and caravan pitches all across the country.
Parkdean Resorts was formed by a merger between Parkdean Holidays and Park Resorts in 2015.
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In May Parkdean announced it was investing £70million in its sites, including includes £22.5million on introducing more than 700 new caravans and lodges, £13million on maintenance and more than £12million on technology projects.
The surge in UK holidays has led to hotels and campsites becoming overbooked, and the demand for a rental home surging.
Parkdean has had a bumper 2021 as Brits booked up slots in its parks rather than go abroad.
Demand was so high that the firm sold out of places entirely for many months.
Last year Parkdean Resorts caved to pressure and gave caravan owners a 50% credit refund to use towards their 2021 pitch fee.
Hundreds of angry owners who couldn't visit their caravans due to lockdown restrictions slammed the holiday park operator for refusing to offer any refunds.
Parkdean warned caravan owners it would not be giving back a penny of their fees, which can reach up to £6,941 per year.
But the company then launched an Owners Support Package Scheme, with several benefits including giving owners a 50% credit towards their 2021 pitch fee.
Parkdean is not the only holiday resort that has struggled with unhappy customers in recent months.
Earlier this month The Mirror reported a dad-of-five who claimed he had a horror stay at Pontins - during which he says he found human faeces smeared on the sink.
George Bradshaw, 43, visited the holiday company's Camber Sands resort for a last minute, week-long break in August.
The courier went with his wife Katie, 37, their five kids and his brother - shelling out a significant amount for the trip.
But George, from Greenwich, south-east London, has now hit out at Pontins for the state he claims he found the East Sussex site in.
He claims staff were rude and their accommodation was in a state of disrepair - and has vowed to never return.
George said be booked two chalets for the trip - but says he was immediately disgusted upon arrival.
"We walked in and there was human faeces wiped around the base of the sink," he said.
"Someone had tried to nick a smoke alarm in the room, there were marks all over the floors and the doors wouldn't lock properly."
