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Birmingham Post
Birmingham Post
Coreena Ford

Park Holidays UK swoops for Yorkshire group Park Leisure in undisclosed deal

Growing leisure operator Park Holidays UK has swooped for a Yorkshire company in an undisclosed deal.

Park Holidays UK has announced its acquisition of holiday parks group Park Leisure, based in York, which owns 11 holiday parks in popular locations in England, Scotland and North Wales.

The undisclosed deal means the Bexhill-based company now has 54 parks across the UK, and it follows the company's acquisition of nine parks from Bridge Leisure in 2021.

Read more: £4m luxury lodge resort set to launch in North Yorkshire

The deal represents further consolidation within the industry as both businesses have been snapped up by US-based real estate investment trust Sun Communities in recent months.

Just two months ago Park Leisure was sold to Sun Communities for £182m, and last November Sun Communities agreed to buy Park Holidays UK for £950m - a deal which was completed in April following FCA approval.

The group says the enlarged portfolio will provide it with an even stronger national platform to serve the UK's fast-growing domestic holiday market.

Park Holidays UK director Tony Clish said the coming together of the two well-established groups presented exciting new opportunities in one of tourism's most dynamic sectors.

He said: "Both companies have invested substantially in their parks over recent years and created a range of high-quality holiday products which people clearly enjoy.

"Park Leisure's 11 parks have all gained top five-star tourist board awards and represent the high-quality standards we have been working towards in recent years.

"Whether customers are looking to rent or buy a holiday home, we can now offer a wide geographical spread of parks able to deliver a first-class experience at an affordable cost.

"We will continue to invest in all of our parks to ensure that that their facilities and standards of service are maintained to the highest possible levels."

Park Holidays UK was formed over 35 years ago, and it now has parks from Cornwall in the west to Moray in northern Scotland.

Meanwhile Park Leisure has operated holidays parks for more than 20 years, and has a presence in Cornwall, Herefordshire, Lancashire, Northumberland, Yorkshire and North Wales.

The parks that make up the acquired group are Chantry, Littondale and Yorkshire Dales in Yorkshire; Oyster Bay, Par Sands and Pentire in Cornwall, Brynteg and Plas Coch in Wales; Ribble Valley in Lancashire, Amble Links in Northumberland and Malvern View in Herefordshire.

Sites within both groups provide leisure facilities and family entertainment, together with landscaped grounds in which holiday lodges and caravans are located.

Mr Clish added: "The domestic holiday market continues to gain traction in the post-Brexit and post-pandemic market, and we are continuing to see an ever-increasing demand for UK holidays.

"Quality is the main driver of bookings and holiday home sales, and this union will consolidate some of the finest holiday parks in the UK into one single group."

The deal for the York business marks the latest within the leisure industry, which has seen strong demand amid a growing staycation market.

However, Parkdean Resorts in the North East hit the pause button on its £1.6bn auction, amid worries for the UK economy.

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