Paris exhibition of advertising collectables – in pictures

Fans were first employed as a medium for advertising in the 1840s, and France became the world's leading supplier. The exhibition brings together a huge display of fans, including this 1933 example promoting Bally, illustrated in the style of French poster artist Leonetto Cappiello.
Photograph: Anne et Michel Lombardini/© Jean Tholance

The exhibition was inspired by a gift to the museum, in 2012, of 1,200 advertising fans from collectors Anne and Michel Lombardini, including this one from 1925, promoting Cordon Rouge champagne.
Photograph: Anne et Michel Lombardini/© Jean Tholance

These collectables are an homage to Benjamin Rabier, famous for his original design for La Vache Qui Rit. Photograph: © Jean Tholance

The exhibition also includes products created for point-of-sales advertising. This Gillette card dates from 1959 … Photograph: © Jean Tholance

… and this glass lithograph for Gitanes cigarettes from 1953. Photograph: © Jean Tholance

From the Lombardini collection of fans, this 1920 set advertises heels and soles produced by the Wood-Milne rubber company. Photograph: Anne et Michel Lombardini/© Jean Tholance

The exhibition also celebrates the tradition of designers creating packaging for famous brands. Here, Issey Miyake's 2010 take on Evian … Photograph: © Jean Tholance

… and interior designer Andrée Putman's brushed metal case for Chivas whisky, from 2007. Photograph: © Jean Tholance

The exhibition runs until 6 October 2013 at Musée des Arts Décoratifs in Paris. For more information, see lesartsdecoratifs.fr.

Above, a 1925 point-of-sales carton for Phoscao hot chocolate. Photograph: © Laurent Sully-Jaulmes