International sports and esports betting company Parimatch has been officially announced as the official sleeve partner of Leeds United Football Club for its upcoming campaign in the Premier League 2025-26 season.
As part of the partnership, the Parimatch logo will be prominently featured on the left sleeve of the men’s first-team shirt, beginning with the season opener in August.
The collaboration extends beyond shirt branding. Parimatch will also gain prominent visibility across Elland Road, including digital channels and media backdrops, positioning the betting giant as a key commercial supporter of the club’s Premier League journey.
A natural fit for both Parimatch and Leeds United
Parimatch CEO Sergey Portnov expressed enthusiasm about joining forces with a club making its Premier League comeback. “This is more than a partnership—it’s a powerful alliance between two brands with the same goal: to win,” Portnov said.
“We believe in strong leadership, and we see that in Leeds United, a club with a proud history, loyal fans, and big dreams for the Premier League 25-26. We don’t wait for change. We lead it,” he added.
Parimatch has a proven track record in English football, having previously worked with top-tier clubs such as Chelsea, Aston Villa, and Leicester City. The brand has become known for expanding its influence across football, combat sports, esports, and entertainment.
Leeds United’s Chief Business Officer Morrie Eisenberg welcomed the deal, citing Parimatch’s longstanding credibility in the sports sector and the potential for exciting collaborations.
“They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”
With the 2025-26 season fast approaching, the partnership signals a shared ambition between Leeds United and Parimatch to make a strong impact, both on and off the pitch.
Parimatch’s growing sports and esports footprint
Established in 1994, Parimatch has grown into a prominent force in international sports sponsorship, forging partnerships with numerous football clubs and sporting bodies across diverse markets.
In recent years, the brand has also made strategic inroads into the esports space. A key highlight was its ponsorship of Team Secret’s Dota 2 roster in 2022, underscoring its commitment to the rapidly evolving digital sports landscape.
The company has also built a solid reputation in esports betting, offering comprehensive markets on leading competitive titles such as CS2, Dota 2, League of Legends, and VALORANT.
