A product that could cause serious harm or even death to babies has been banned from the UK, with parents told to throw the item away immediately. The Office for Product Safety and Standards (OPSS) has issued an urgent safety alert for the product and urged people to stop using them and discard them.
Their guidance states that baby self-feeding pillows do not comply with the safety requirements under the General Product Safety Regulations 2005. And all businesses selling the products, which are a pillow with a small pouch to attach a milk bottle, must immediately remove them from the market.
The pillow products are designed for a baby to self-feed without the assistance of a caregiver holding the bottle and controlling the feed. This is inconsistent with official NHS guidance in relation to safe bottle feeding.
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The OPSS said when used as intended, even if under the supervision of a caregiver, it could lead to immediate, serious harm or even death due to choking or aspiration pneumonia. The regulator said the product will always be dangerous due to their design and intended use and can never be made safe.
The OPSS said: "Businesses selling these products must immediately remove them from the market as they cannot comply with the safety requirements under the General Product Safety Regulations 2005. Baby self-feeding pillow products are designed to be attached to a bottle so that the baby may be positioned on its back to self-feed without the assistance of a caregiver holding the bottle and controlling the feed.
"This is inconsistent with NHS guidance in relation to safe bottle feeding. When used as intended, even whilst under the supervision of a caregiver, it could lead to immediate, serious harm or death from choking or aspiration pneumonia."
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