As flawless skin has become paramount to an attractive make-up look, primers have become a beauty staple in creating a smooth canvas, prior to applying foundation.
A wide selection of the make-up base is available, catering to a specific skin condition and offering a desirable effect. Texture has also become an appeal, in picking the "underwear" for foundation.
Stila whipped up Lingerie Soufflé Skin Perfecting Primer, which contains over 70% of water, infused with skin-nourishing botanicals. Light-refracting pearls render blurring and glowing effects while gellifying ingredients and emulsifiers allow for a smooth and refreshing application.
The American brand's iconic products also include multitasking One Step, whose triple-swirled helix primes, corrects colours and brightens the skin.
Each of the three coloured pigments even out the complexion. Green neutralises redness and conceals blemishes, lavender counteracts sallow undertones, and peach brightens the skin.
Los Angeles-based Smashbox is an authority on primers, whose Photo Finish Foundation Primer was launched in 2000.
The Photo Finish family now features 11 products, including superlight, pore-minimising and radiance formulas. The collection even includes Primer Oil enriched with 15 plant extracts and essential oils and Primer Water that also serves as a hydrating make-up setting spray.
The hydrating effect is heightened in the new Primerizer containing hyaluronic acid and niacinamide. Hailed as a make-up magnet, the lightweight formula locks on foundation, for the latter's staying power.
After blurring and mattifying primers, Cover FX has expanded its collection to five formulas.
A cooling and hydrating mousse, Water Cloud Primer protects the skin from pollution and blue right rays.
A boost of hydration is also provided by Dewy Skin Primer containing peptides and hyaluronic acid while firming effects are promised by jelly-textured Gripping Primer, which leaves a glasslike finish on the skin.
