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The Guardian - UK

Roy Greenslade

Papers offer news by mobile phone

Two of Britain's best-selling regional newspapers, the Wolverhampton-based Express & Star and the Shropshire Star, have launched mobile phone versions of their websites. Expressandstar.com and shropshirestar.com offer news and sport content tailored for users to access from internet-enabled phones. They will be updated throughout the day. The papers have enjoyed considerable success with their websites. According to an April ABCe audit, the Express & Star's site registered 315,368 unique users, up 94% on the the same month a year ago, while its total of 4,065,728 page impressions was up 308%.

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