Paper publishes fake 'Gucci ad' of naked man

Some people will do anything to appear in a newspaper, but few have the audacity of a man in Switzerland who managed to con a paper into publishing a picture of him, almost naked, across two pages. The man called the ad department at SonntagsZeitung last week to book a double-page advert in the weekly on behalf of Gucci, at a cost of 60,000 Swiss francs (£25,000). Then he sent in the "copy" - a picture of himself posing beside a bottle of Gucci perfume - which the paper duly published on Sunday. Only then did the scam emerge. The man is now under investigation for alleged fraud, says a Basel police spokesman. (Via ABC News)