Get all your news in one place.

100’s of premium titles.
One app.

Get all your news in one place.

100’s of premium titles. One news app.

The Guardian - UK

Roy Greenslade

Paper pioneers scratch-and-sniff ads

The Los Angeles Times is planning to run a "scratch and sniff" advertisement next Sunday. The ad, for a movie called Mr Magorium's Wonder Emporium, uses a scented ink that is supposed to evoke the olfactory pleasures of frosted cake. Lynne Segall, an LA Times ad executive, says: "We're trying to be more creative to stay relevant and keep the reader engaged." Or, to be more prosaic, we'll do almost anything to attract advertising nowadays [given the situation highlighted by the posting immediately below this one]. (Via New York Times)

Sign up to read this article

Read news from 100’s of titles, curated specifically for you.

Already a member? Sign in here

Top stories on inkl right now

Trump news at a glance: EU chief hits back after US claims of Europe’s ‘civilisational erasure’

Trump news at a glance: EU chief hits back after US claims of Europe’s ‘civilisational erasure’

Kaja Kallas rejects ‘fashionable euro-bashing’ by US leaders and says other countries ‘look up to us’ – key US politics stories from 15 February at a glance

The Guardian - US

Inside the battle that decided the Daytona 500

Inside the battle that decided the Daytona 500

A race-ending caution could have come out at any moment after the white flag

Carson Hocevar's last-lap 500 heartbreak ends his wild Daytona Speedweek

Carson Hocevar's last-lap 500 heartbreak ends his wild Daytona Speedweek

Hocevar did a lot of racing (and wrecking) this week at Daytona, but it nearly ended with a 500 victory

Tyler Reddick takes Daytona 500 victory in car owned by Michael Jordan

Tyler Reddick takes Daytona 500 victory in car owned by Michael Jordan

Driving a Toyota for 23XI Racing, Reddick remarkably led only the final lap of Sunday's race to claim the title

The Independent UK

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Dogwalker dies after falling through ice in Cape Cod, as search for her husband is suspended

Dogwalker dies after falling through ice in Cape Cod, as search for her husband is suspended

Police believe a husband and wife fell through the ice of Bee’s River in Eastham, Massachusetts

The Independent UK

Driving for Michael Jordan, Tyler Reddick wins the Daytona 500 in wreck-filled finish

Driving for Michael Jordan, Tyler Reddick wins the Daytona 500 in wreck-filled finish

Hocevar was leading at the white flag, Elliott was leading out of Turn 4, but both got wrecked before they could reach the finish line

Related Stories

Top stories on inkl right now

Trump news at a glance: EU chief hits back after US claims of Europe’s ‘civilisational erasure’

Trump news at a glance: EU chief hits back after US claims of Europe’s ‘civilisational erasure’

Kaja Kallas rejects ‘fashionable euro-bashing’ by US leaders and says other countries ‘look up to us’ – key US politics stories from 15 February at a glance

The Guardian - US

Inside the battle that decided the Daytona 500

Inside the battle that decided the Daytona 500

A race-ending caution could have come out at any moment after the white flag

Carson Hocevar's last-lap 500 heartbreak ends his wild Daytona Speedweek

Carson Hocevar's last-lap 500 heartbreak ends his wild Daytona Speedweek

Hocevar did a lot of racing (and wrecking) this week at Daytona, but it nearly ended with a 500 victory

Tyler Reddick takes Daytona 500 victory in car owned by Michael Jordan

Tyler Reddick takes Daytona 500 victory in car owned by Michael Jordan

Driving a Toyota for 23XI Racing, Reddick remarkably led only the final lap of Sunday's race to claim the title

The Independent UK

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Dogwalker dies after falling through ice in Cape Cod, as search for her husband is suspended

Dogwalker dies after falling through ice in Cape Cod, as search for her husband is suspended

Police believe a husband and wife fell through the ice of Bee’s River in Eastham, Massachusetts

The Independent UK

Driving for Michael Jordan, Tyler Reddick wins the Daytona 500 in wreck-filled finish

Driving for Michael Jordan, Tyler Reddick wins the Daytona 500 in wreck-filled finish

Hocevar was leading at the white flag, Elliott was leading out of Turn 4, but both got wrecked before they could reach the finish line

Our Picks

Martha Stewart’s Pot Rack Is the Most Memorable Detail in Her Kitchen – It’s Been 2 Years Since I First Saw It, Yet It Lives On in My Mind

Martha displays her copper pots and pans on a pot rack, acting as decoration in her kitchen while eliminating countertop and cabinet clutter

Homes & Gardens

Does aluminum foil keep mice away? I asked pest experts to find out

Pest experts reveal whether aluminum foil really keeps mice out or whether it’s simply a myth to be avoided.

“David shook my hand and said, ‘Here’s the song I want to do.’ It was Golden Years. I was auditioning during the making of the album”: Bassist George Murray’s six-year stint with David Bowie

As a member of Bowie’s band, George Murray cut the studio albums Station to Station, Low, Heroes, Lodger, and Scary Monsters

Biodegradable Mardi Gras beads help make Carnival season more sustainable

It is Carnival season in New Orleans

The Independent UK

'Don't Call Them The Twins Or The Girls In Front Of Clients.' Former Employee Shares What Working With Mary-Kate And Ashley Olsen Is Really Like

That’s Mary-Kate and Ashley Olsen to you.

How Mickey Rourke Could Have Looked Without Changing His Face

Viral AI images revealed a "natural" Mickey Rourke, sparking debate over boxing damage, botched surgeries, and his current financial crisis.

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.

Download on the AppStore

Get it on Google Play