Supermarkets and high street stores in Nottingham are selling out of products including hand sanitiser and paracetamol.
The scenes in the city centre have been seen across the country as concerns grow over the coronavirus.
It comes as Nottingham City Council confirmed a city resident has tested positive for coronavirus.
Large supermarkets including Asda in Hyson Green, Arnold and West Bridgford as well as Morrison's in Bulwell, Tesco Extra in Top Valley and Sainsbury's in Castle Marina all had shortages as a result of shoppers stocking up.
Supermarket-goers can expect to see a noticeable lack of hand sanitisers, toilet roll, pain relief tablets, disinfectant wipes and hand soap on the shelves confirmed coronavirus cases continue to rise.
High street branches also showed signs of panic buying, with hand sanitiser limited to two per person at Boots stores and Poundland in Lower Parliament Street stating it was out of stock altogether.
Preparations have been ramping up in Nottinghamshire across many services and Nottingham City Council has said it has “plans in place” to help deal with any outbreaks of coronavirus in the city.
A Nottingham City Council spokesman said: “We are working closely with Public Health England and NHS partners to issue advice on infection control to the public and our staff through our communications channels and on our website.”
Retailer Boots has issued a statement recognising the rise in the sale of hand sanitisers due to the increasing cases of coronavirus and has said stock remains available in its warehouse and online.
On behalf of Asda and Morrison's, Andrew Opie, Director of Food & Sustainability at the British Retail Consortium, said: “Disruption to supply chains has been limited, and the availability of products remains good.
“Retailers are working closely with their suppliers and monitoring consumer behaviour to anticipate changes in future demand.”
“Retailers are also taking necessary steps to meet the rise in demand for certain hygiene products."
The Government is urging the public not to panic, and is working with supermarkets to ensure supplies are kept up.
Health Secretary Matt Hancock said there was “absolutely no need” for individual people “to go round buying more than they need.”
He aimed to reassure people after an older patient, a woman in her 70s, became the first person in the UK to die after testing positive for coronavirus.
The number of people who have tested positive in the UK is currently at 115.
