- Panera is rebranding its "Unlimited Sip Club" to "MyPanera + Sip Club" and implementing a 30-drink monthly cap, effective August 19.
- The monthly subscription price will remain $14.99, or $119.99 annually, despite the new redemption limit.
- Subscribers can still redeem one eligible self-serve beverage every two hours, covering items like coffee , tea , and fountain sodas, but specialty and premium coffee drinks are excluded.
- Existing membership perks, such as free refills while dining in, $0 delivery fees on eligible orders, and a birthday treat, will continue.
- Panera also introduced a new summer menu featuring Market Bowls, premium salads, new breakfast frittatas, and a variety of new beverages.
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