High street jewellery destination Pandora has announced it will be doing Black Friday slightly differently this year.
Instead of just one sale event on November 27 - the official date of Black Friday 2020 - the popular jewellery store is having a series of flash sales, once a week for an entire month.
Every Friday in November, Pandora will drop the price of its entire range by 35 percent, starting this week.
The first sale will go live on Friday November 6 and will see the more than one third discount applied to everything in Pandora's current collection.
In a statement on Facebook the brand said: “This has been an unprecedented year, and we know that adjusting to this new normal has been no small feat. While the holiday season will be different from any we’ve experienced before, we still want to deliver the excitement you, our Pandora community deserves.
“For the first time in Pandora’s history we will have Black Friday sales every Friday both online and in-store for the month of November."
Pandora had previously launched a host of lockdown-friendly ways to shop including virtual queues for stores that allows people to book an in-store time slot.
Pandora has also launched a series of Christmas product ranges including a Baby Yoda charm based on Disney series The Mandalorian.
A Christmas range was launched last month including festive-themed trains, snowmen and angels.
The popular brand is set to remain a top choice for gifting this year as people seek to keep in touch with friends and family with presents that have sentimental value.
Key dates for Pandora's Black Friday sales 2020:
- Friday November 6
- Friday November 13
- Friday November 20
- Friday November 27
The first of Pandora's Black Friday sales will go live at 00:01am on Friday November 6, 2020. You can shop online here.
