UPDATE: The week after it was announced in Europe, Panasonic has also brought the beautiful Lumix S9 Titanium Gold edition to the US market.
An exclusive at Panasonic's online store, the camera is available "in limited quantities" (though it hasn't been said if this is more or less than the 200-unit allocation for Europe).
The S9 Titanium Gold kit, complete with color-matching Lumix S 18-40mm lens, retails for $1899.99. In a great offering, until December 27, customers also get a $300 instant rebate plus a free Lumix S 26mm lens and Sandisk Creator card.
ORIGINAL STORY (October 14 2026): Panasonic has announced a new, ultra-limited Titanium Gold edition of its compact full-frame mirrorless, the LUMIX S9, set to land in Europe this week – and with just 200 kits available, it’s likely to sell out fast!
Launching on October 16, the Titanium Gold S9 will be sold exclusively via Panasonic Direct for £1,199 / €1,399. Each kit comes with a few collector’s touches with a matching titanium and brown leather rope strap, limited-edition Lumix stickers, and a personal note from the designer.
It's a colorway we have already seen debut in Japan, but now Panasonic has decided to give the rest of the world a taste – if you're fast enough to get one that is!
The standout feature, of course, is the Titanium Gold finish, created using a meticulous three-layer paint process.
Rather than relying on conventional metallic paint, Panasonic began with a piano-black base coat to amplify reflectivity, followed by a mirror-smooth intermediate layer to enhance brightness, and topped it off with a tinted clear coat that delivers the distinctive golden hue and subtle tone shifts.
The result? A glossy metallic surface with dark-brown accents that give the camera an elegant finish worthy of its limited-edition status. But it’s not all about good looks. The Lumix S9 has also scooped the iF Design and Red Dot Design Awards in 2025 for its balance of portability and performance.
When I tested it, I was left very impressed with the S9’s 24.2MP full-frame sensor, improved autofocus, and outstanding image stabilization – although I found the ergonomics of the camera with larger lenses and lack of EVF stopped me from completely falling head over heels.
But for video creators, the S9 is a very impressive compact package. Open Gate video is quickly becoming a must-have for social media, and using the Lumix Lab app, you can quickly transfer images directly to your phone, as well as create your own distinctive LUT looks, and load them directly onto the camera.
Panasonic describes the Lumix S9 Titanium Gold as a celebration of “refined design and creative freedom” – and with only 200 units on offer, it’s likely to become one of the most sought-after drops in the brand’s history.
