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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Paid-for daily goes free once a week

One of Britain's smallest daily papers, the Heartland Evening News, is adopting a part-free, part paid-for publishing strategy. The paper, which is also changing its name to the Nuneaton News, will be a paid-for on Monday, Tuesday, Thursday and Friday, but distributed free to 45,000 homes on Wednesdays along with a weekly property supplement.

Staffordshire Newspapers' publishing director Richard Carey said: "This is a unique venture and we see it is part of our ongoing service to our customers." (Via holdthefrontpage)

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