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Liverpool Echo
Liverpool Echo
Lydia Bacon

Paddy 'The Baddy' Pimblett spotted in Liverpool B&M store launching new hydration electrolyte drink

Paddy ‘The Baddy’ Pimblett has been spotted at a Liverpool B&M store launching new hydration drink.

The sports drink from UK-based Sport Nutrition manufacturer Applied Nutrition is already approved by top athletes across the UK. The electrolyte water is available in Orange and Lemon & Lime flavours for £1.25 a bottle and B&M is expecting it to fly off the shelves.

Paddy, who is an ambassador for Applied Nutrition, made an appearance in his local B&M store in Huyton, which made him the first person to get his hands on the new drink. He signed the bottles of Body Fuel for customers in the shop.

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Applied Nutrition is the UK’s fastest growing sports and active nutrition company and its latest release, Body Fuel offers a source of the key electrolytes to hydrate and fuel intense workout sessions.

Steve Marsters, from Applied Nutrition said: “We’ve been blown away by the demand for Body Fuel since it launched late last year with interest and sales both being beyond our expectations.

“In addition, the athletes and professional sports teams we support in premiership football, boxing, athletics, basketball and cycling to name a few have all given us amazing feedback on Body Fuel and how it is supporting them to stay hydrated and compete at their best.”

The drink is available in B&M stores now in both Orange and Lemon & Lime flavours for £1.25 a bottle. B&M will be the first UK shop to stock the drink, and is predicting it will be sold out in stores in no time.

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