Paddington director set to make a film about one of 2025’s biggest trends

• Paul King, director of thePaddington and Wonka films, is set to helm a new film for Sony Pictures based on the popular Labubu toy line.
• The Labubu toys are Chinese-made furry monster collectables, created in 2015 by Hong Kong illustrator Kasing Lung, inspired by Nordic myths.
• These highly sought-after toys are sold in 'blind boxes', where the specific design is a mystery, leading to a booming secondary market for rare editions.
• Labubus have gained viral popularity, partly due to endorsements from celebrities such as K-pop star Lisa, Rihanna, and Dua Lipa, who have showcased them as accessories.
• The global success of Labubu has significantly boosted Pop Mart's shares and prompted plans for brand expansion into animation, theme parks, and other merchandise.

IN FULL

Paddington and Wonka director to helm first Labubu movie