Ducati just dropped the second edition of its Multistrada V4 Voyagers contest, and instead of talking about spec sheets or electronics packages, it’s asking a very simple question: where did you actually take the thing?
That’s the whole hook. If you’ve ridden a Multistrada V4 somewhere worth talking about, Ducati wants the story. Not just a photo dump, not just a flex post, but a proper narrative. Where you went, what broke, what didn’t, and why you’d do it all over again (or not). It’s open globally, any Multistrada V4 variant, any year, as long as you’ve got the receipts in the form of photos or video.
And no, this isn’t one of those lazy “best picture wins” deals. You’re basically pitching a mini feature. Written story plus visuals, submitted through Ducati’s platform, and then judged across six categories that actually reflect how people ride these things. Solo trips, group rides, full-blown adventure missions, Ducati Official Club outings, longest distance, and a wildcard slot for whatever best captures the Ducati spirit.
That last one is where things get interesting, because it means you don’t have to cross continents to stand out. You just need a story that feels real.
The timing is tight. Entries opened April 2 and close May 2, so Ducati clearly expects people to already have these rides in the bank. This isn’t about planning a trip, it’s about documenting one you’ve already survived.
What you get out of it leans more lifestyle than lottery. Winners score Ducati travel gear, a custom trophy, and the kind of access money usually doesn’t buy. We’re talking a three-day pass to World Ducati Week 2026 in Misano and a full factory experience in Borgo Panigale. If you’re the type who cares about how your bike gets built, that’s basically a pilgrimage. Winning stories get pushed through Ducati’s global channels, which means your ride goes from a personal memory to part of the brand’s narrative. That’s a big deal when you consider how tightly Ducati controls its image.
Zoom out a bit and you can see what Ducati’s doing here. The Multistrada has always been positioned as the do-everything bike. Sportbike DNA, touring comfort, off-road capability, all rolled into one very expensive excuse to disappear for a few days. Instead of telling you that in a brochure, Ducati is letting riders prove it themselves.
It’s clever, because it turns customers into storytellers. And those stories hit harder than any spec sheet ever will. Also, it reinforces something a lot of brands struggle with. Adventure riding isn’t about where the bike can go. It’s about where you actually take it. Big difference.
So if you’ve got a Multistrada V4 and a story that isn’t just coffee shop parking and Sunday brunch, this is probably your moment. Just don’t wait too long. Ducati isn’t giving you much time to decide if your ride was worth writing about.
Source: Ducati
