Ovo Energy apologises for 'offensive' message to customers

By Gemma Jones

Ovo Energy has been forced to apologise after it shared an "offensive" message with customers.

The energy giant shared a list of ways to keep warm with its customers, including cuddling pets, eating porridge and doing star jumps.

The list was branded "offensive" by Bristol North West MP Darren Jones.

READ MORE: Martin Lewis urges action as energy bills set to increase by 50%

The energy supplier has now apologised, in a statement to the Financial Times, saying: "We understand how difficult the situation will be for many of our customers this year.

"We are working hard to find meaningful solutions as we approach this energy crisis, and we recognise that the content of this blog was poorly judged and unhelpful. We are embarrassed and sincerely apologise."

Ovo's tips may have been 'unhelpful' but people are still struggling with bills and the energy crisis continues.

Here are some more meaningful ways to help save money on your heating bills.

1. Prevent heat loss

Liz Edwards, Editor-in-Chief at the personal finance comparison site, Finder.com said: "Draught-proofing your home yourself is a cheap way to save on energy bills.

"You need ventilation, but if you've got unwanted draughts from windows, for example, you can buy foam strips, or a metal or plastic version with brushes."

British Gas engineer, Sunny Solanky, said: "Fit excluders to the bottom of the doors to keep your bedroom nice and cosy," while Nick Duggan, owner of The Radiator Centre, recommends installing a chimney cushion (an inflatable draught excluder) as "20% of a room's heat can be lost up an open chimney."

2. Try a TRV

Duggan said: "To improve efficiencies further, consider installing thermostatic radiator valves (TRVs) on the radiators.

"These help regulate the heat in a room in order to provide a more constant temperature, rather than the continual intervention that a manual valve can require. These days, they come in a wide range of styles and finishes that suit almost any situation."

3. Switch to LED bulbs

Paul Stringer, director at Norton Finance, said: "Lighting makes up 15% of the average UK household electricity consumption."

Based on the average household using 67 lightbulbs a year, switching from incandescent bulbs to LED will require an initial outlay, but you could "save up to £603 in energy costs, not to mention it's also better for the environment, as LEDs lower your carbon footprint."

4. Choose energy-efficient appliances

You can reduce costs in the long run by shopping smartly whenever you need to replace an appliance.

Edwards said: "You could make savings of hundreds of pounds over the life of a fridge freezer, by choosing an appliance that has a good energy rating. As of March 2021, energy ratings are A to G. A C or D rating is pretty good under the new system."

5. Turn off unused appliances

It takes seconds to flip a switch, but it's worth making sure you're not wasting energy with lights and appliances.

Solanky said: "When you leave a room, remember to turn the lights off and you could save around £11 a year."

And don't forget electronics like TVs, computers and speakers: "If you can see the little red light, they're still using electricity in standby mode, and can add up to £35 to your bill."

6. Get a smart meter

Simon Crowther, founder of FPS Environmental, said: "A smart meter can track what you're actually using.

"Start by turning everything off, then turn things on one at a time, to see exactly how much each appliance is costing you. This is also great for seeing if your out-of-date appliances are costing you much more than it would cost to replace them for a better-energy-rated new appliance."

7. Look after your boiler

An inefficient boiler could be adding to your energy costs gradually over time.

Suzy Tiffany, home claims director at More Than insurance, said: "The most obvious sign that your boiler is becoming less efficient is if your house is not warming up as it should, or how it has done in past years."

"It's worth getting your boiler serviced regularly, at least once a year, to help ensure that it is running as efficiently as possible - this may save you money in the long run."

If you live in an area with hard water, limescale build-up could be making your boiler less efficient.

Samantha Mant, CEO at Halcyan Water Conditioners said: "For the 60% of the UK that is supplied with hard water, bills could be up to 25% higher."

Treating hard water can "protect the entire home and offer both preventative action for new boilers and reduce limescale deposits which are already present in pipes and other appliances".

Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here.

What is inkl?

Important stories

See news based on value, not advertising potential. Get the latest news from around the world.

Trusted newsrooms

We bring you reliable news from the world’s most experienced journalists in the most trusted newsrooms.

Ad-free reading

Read without interruptions, distractions or intrusions of privacy.