More than £100,000 worth of ultra sports clothing is being auctioned off after a Welsh firm collapsed.
Likeys, based in Brecon , had a reputation as one of the UK's leading specialists in ultra sport clothing and equipment.
But after going bust, their products have had their prices incredibly slashed with some clothing starting at as little as £10, as opposed to original prices of £145 or more.
The company entered voluntary liquidation in July. In a last post on social media the directors said: "It is with great sadness that we have taken the difficult decision to close Likeys.
"This is due to the increasingly difficult trading conditions we see ourselves in."
Clothing and equipment with a recommended retail value of over £100,000 is set to go under the hammer in an online auction that is scheduled to end on Thursday, August 29.
Auctioneers Eddisons CJM will be selling off the company's entire stock. See the entire catalogue here .
Paul Cooper, director at Eddisons CJM, said: "The demise of specialist independent retailers such as Likeys is disappointing and is indicative of just how tough things are at the moment.
"They clearly had a passion for what they were doing but neither that nor their online sales were enough to keep them going.
"We’ve got jackets that retail for up to £300, running shoes that cost up to £170 a pair and both men’s and women’s shorts, tights, fleeces and so on that are all by top names.
"Other kit in the auction includes multi-sport GPS watches, fitness trackers, pedometers, survival kits, walking poles, backpacks, sleeping bags, trekking aids and so on."
