Ireland was the best-performing market for infamous global adultery site Ashley Madison over the festive season - with 1,700 Irish philanderers signing up to the sleazy service in December.
The extra-marital affairs service, whose motto is 'Life is short, have an affair', has released new figures, which reveal a massive surge in interest from Irish nationals over the past two months.
In December, the site recorded 1,700 new sign-ups from Ireland, a 92 percent spike from the previous month, and by far the highest increase of all the adultery service's global markets.
And last month a further 1,300 sign-ups were recorded from Ireland - another sharp rise from last year's monthly average of 1,000 new members from this country.
In contrast, the UK market saw a seven percent drop in sign-ups last December compared to the previous month, whilst there was a modest six percent increase in new registrations in January of this year.
The service's chiefs said they are anticipating a further spike in Ireland in the coming days following the fallout from Valentine's Day.
Spokeswoman Lucy Beresford said: "The build-up to Valentine's Day, and the pressures on the day itself to demonstrate love and intimacy, can make us question the quality and enjoyment of our existing relationship.
"It's no surprise, therefore, that Ashley Madison sees a spike in both sign-ups and messaging in the days following Valentine's Day, as people resolve to create a more fulfilling, romantic life for themselves."
Ashley Madison hit the headlines all over the world in 2015 after a massive leak.
But the service's chiefs insist the hack setback has not lessened demand, with total global sign-ups now exceeding 65million.
Of those, Irish registrations now stand at 217,000, the best performing market when Ireland's relatively small population is taken into account.
Christoph Kraemer, Managing Director of the service's European operation, said Ireland's relatively low divorce rate plays a major part in its appeal here.
"One of the reasons for our impressive success in Ireland is probably due to the fact that divorce remains less commonplace than in other countries.
"It is unlikely, however, that this means that marriages in Ireland are happier than in other countries."
He added: "We find that we do particularly well in countries with conservative societies and in which the Church plays an important role.
"Even though Ireland has in recent times made important advances in being socially more liberal, there are parts of society that are still steeped in traditional views and norms.
"Just like with Adam and the apple, Ashley Madison is a temptation that a lot of people, who are being told not to embrace and enjoy their desires, find hard to resist."
