Place-blogging site Outside.in has landed $1.5 million in funding and will use it in part to develop a "geo-targeted ad platform". Geo-targeting would serve up ads based on place rather than Google's search term-based ads. National level ad targeting based on internet addresses is common, but geo-targeting ads would bring this ad targeting to a much finer level, serving up real estate ads tied to the place that the internet user is looking at. In some ways, it's just an extension of search-based ads, but geo-targeting is based on the place you're searching not the subject. (Source: Silicon Alley Insider, via Martin Stabe)
Technorati Tags: advertising, geotargeting, venturecapital
