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Birmingham Post
Birmingham Post
Business
Karen Antcliff

Outform expansion continues with two senior hires at its Leicester HQ

Global retail display and point of sale specialist Outform is continuing its growth with two new appointments to its senior team.

The firm, which has recently invested in its Beaumont Leys, Leicester HQ (home to its technology, design and engineering teams), as well as a London showroom and a hub for production and logistics, has appointed Keith Fleet as EMEA operations director and Jocelyn Morris as EMEA finance director.

The business works with clients such as XBox, Absolut vodka, Google and Adidas, and specialises in combining innovative design with new technology to make shopping more appealing to customers.

A sustained period of growth for the firm has seen the business in Europe, the Middle East and Africa (EMEA) double in size since 2016.

Keith Fleet, who has 20-years global industry experience, has a remit to deliver globally for Outform EMEA’s clients and optimise the business’ in-house manufacturing with its international supply chains.

Jocelyn Morris, who previously had hi-tech, IT, and manufacturing roles, will oversee the development and delivery of a growth financial strategy.

Simon Hathaway, managing director, said: "It’s been another strong year for Outform, we believe in retail and have continued to work with some of the biggest brands on the high street to reinvent their retail experience and exceed customer expectations that are reset with every visit, click and download.

"These new hires represent the next stage in our development."

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