‘What the world needs is more aspirational lifestyle brands,” said no one at any point in the last six months. This is why a return to activewear with a function – more “ath” than “leisure” – is something to be noted. You can just mess about in it, but Outdoor Voices (a New York brand which launches in the UK on Wednesday) advises wearing it for stuff such as badminton and playing frisbee. It also looks nice, with lots of sharp silhouettes, understated colours and two-tone shading in grey, pink and beige. It’s sort of Yeezy-wear without the price tag and without the queueing. The hooded tops, in particular – called “Catch Me If You Can” hoodies – are even quite Vetements. There, we said it.
