While Bono encouraged an array of the 735 business executives here at Davos to buy his idea of a new range of good-intention "Red" logo AmEx credit cards, Gap vintage T-shirts and Emporio Armani sunglasses, activists from the Swiss-based campaign group, the Berne Declaration, were weighing the success of their 7th Public Eye on Davos awards, writes Alex Wijeratna, an ActionAid campaigner.
Held before 300 concerned Swiss locals in a modern concrete evangelical church hall, 18 companies were nominated for a range of offences worldwide, from environmental destruction to labour violations and human rights abuses.
The videos and stories at the Public Eye were so utterly different to the glossy choreographed pizzazz that was simultanously being beamed about Davos on CNN and the BBC. Despite this, the global media certainly weren't there to report on it.
Why would they, with Bono there on the podium, and the hunt on for superstar actor Brad Pitt, supposedly babysitting somewhere in a wooden chalet in the picturesque Davos alpine ski resort?
