While October is Breast Cancer Awareness Month, associated with women, November is dedicated to promoting men's health under the so-called Movember campaign.
Since 2017, Oris has been raising funds to support the Movember Foundation, whose mission is to ensure men live happier, healthier and longer lives.
Major concerns include prostate and testicular cancer as well as mental health and suicidal issues (500,000 men take their own lives every year). On average, men die six years earlier than women, and too many are dying young.
Oris Movember Edition.
Founded in Australia, the Movember Foundation has funded more than 1,200 men's-health projects in over 15 years.
The Swiss watchmaker aims to raised 100,000 Swiss francs (3.3 million baht) for the foundation through sales of the new Oris Movember Edition -- a 40mm Big Crown Pointer Date powered by an automatic winding movement.
The special edition is housed in a multi-piece stainless-steel case with satin and polished finishes that shine against the black dial with hands indicating hours, minutes and seconds, as well as a date-centre hand.
The caseback bears the Oris shield and Movember engravings while its Mo moustache logo is stamped on the brown leather strap, which can alternate with a second fabric strap when wearing the charitable timepiece.
The global men's-health movement is led by the Oris Movember Crew, namely Berlin-based Dr Johannes Wimmer, barber/hairstylist Miguel Gutierrez and founder of the Forest Trust Scott Poynton.
On World Mental Health Day, which falls on Oct 10 each year, the trio were in central London along with the brand's chairman, Ulrich W Herzog, to launch the Oris 2018 Movember campaign. Through their own activities and social media, they spread the word about men's-health issues.
"As men, we don't talk about these issues often enough -- and often not before it's too late,'' said Herzog. "Every Mo grown, every step walked, every conversation had -- these are all vital moments in achieving Movember's goal."
Growing a Mo is about building the dialogue and making a difference to men's health, explained Owen Sharp, CEO of the Movember Foundation.
"We want to secure a better future for men all over the world so that by 2030 the number of men dying prematurely is 25% lower than it is now," he said.
