Green consumers will soon be facing a tricky ethical teaser over the purchase of organic milk if a warning from the supermarket chain J Sainsbury is anything to go by.
Despite the Food Standard Agency's refusal to endorse the health claims made for organic milk, demand for it has soared.
It is disappearing so fast off the supermarket shelves that British supplies are running out. Sainsbury's says this will force retailers to fly in organic milk from abroad, posing an awkward dilemma for consumers who are increasingly encouraged to eat organic and buy local.
So just what kind of milk should we be pouring over our macrobiotic muesli and into our free-trade tea? Do we stay organic and risk racking up thousands of food miles, or do we buy non-organic locally sourced milk with all those beastly chemicals?
Leo Hickman, we need an answer.
