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The above infographic is Havas Media Group's final shout out to the Havas Café team, Cake Group, Socialyse and MFG Labs for all their work in our new content-creation engine, the Havas Social Newsroom, at the Cannes Lions festival this year.
16 content, production, social and data specialists from five countries came together to demonstrate the power of placing real-time content and data at the heart of your work, a central theme of organic marketing.
Amidst a huge volume of social activity during the festival (nearly 30,000 online mentions of #CannesLions were recorded in just one day), the #HavasCafe hashtag reached over 13 million people in just five days. It was also the second most popular branded hashtag for the whole of Cannes Lions 2014. 84% of the tweets from the social newsroom pushed out new pieces of original content across eight social platforms.
Watch out for more news on the expansion of the Social Newsroom throughout Havas's global network.
For more information, contact info.havasmg@havasmg.com
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This advertisement feature is provided by Havas Media Group, sponsors of the Guardian Media Network's Organic marketing hub.
