- Oreo and Reese's are introducing two new collaborative sweet products, driven by high consumer demand for mashups of their popular treats.
- One product is the Reese's Oreo Cup, which will feature Reese's peanut butter blended with Oreo cookie crumbs, encased in Oreo's milk chocolate and white creme.
- This Reese's Oreo Cup is set to become a permanent addition to the Reese's line-up, hitting store shelves in September.
- Oreo will also revive its 2014 cookie variant with Reese's peanut butter, now including Oreo cookie crumbs in the filling, available as a limited run from September and permanently from January 2026.
- The partnership is noteworthy as the brands are direct competitors, with Mondelēz (Oreo's owner) having previously attempted to acquire Hershey (Reese's owner).
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