Orange is to launch its 3G service in the UK and France later this year, writes Richard Wray from the 3GSM conference in Cannes. And they're going to use video weblogs to sell it.
"Online diaries - otherwise known as weblogs - have been a roaring success on the internet and today mobile phone company Orange unveiled plans to offer customers of its soon to be launched 3G service the ability to file the next generation of blogs - video diaries."It's very interesting that Orange, a pretty savvy consumer brand, has decided to use weblogs as a way to sell the benefits of 3G. To me, it sounds like a great idea.
Let's just hope Orange also sees the sense of offering full, unfettered access to the internet, unlike Three. That'll cap a launch which, at first glance, appears to be much more clued-up than anything its rival has managed thus far. If you missed it, Ashley Norris's column from the weekend, on the the trouble with Three, is well worth a read.
