Flintoff: Look! I'm on telly! Photograph: Dan Chung/Guardian
I'm still not sold on the idea of television on your mobile: I barely have enough time to read the books, magazines and websites that clutter my life, let alone use my spare time to check in to the latest episode of Hollyoaks on my phone.
But there's a lot of money in both the television industry and the mobile phone industry, and that means there's a momentum behind the concept of linking the two together. O2 recently launched trials of mobile TV in Oxford, and Orange has been running its 3G streaming television for about five months.
Today it is announcing an increase in the number of channels it is providing with its £10-a-month service: including, crucially, live coverage of cricket's ICC world Super Series, where some of England's stars - including Andrew Flintoff, Kevin Pietersen and Steve Harmison - will be lining up against Australia.
If you're on Orange and have a 3G phone, you get a free 7-day trial. But is this cricket coverage enough to tempt you?
