Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Birmingham Post
Birmingham Post
Technology
Jon Robinson

Optimisation specialist User Conversion acquired by London firm

A Manchester-based optimisation specialist, whose clients include BrewDog, Sports Direct, Papa John's and Boots, has been bought by a marketing agency.

User Conversion has been snapped up Brainlabs Digital in London for an undisclosed sum.

David Mannheim, founder of User Conversion, said: "The stars aligned for this one. The team at Brainlabs understand and are widely enthusiastic about culture, client value and even experimentation.

"Their logo is a conical flask for goodness sake. It really is a match made in marketing heaven.

"Couldn’t think of a more suited partnership to fuel our next chapter."

The User Conversion team will become the specialist CRO branch of Brainlabs and its leadership will remain the same.

The chief executive of Brainlabs, Daniel Gilbert, added: "User Conversion are clearly the best thing to come out of Manchester since Oasis and Coronation Street.

"I’m buzzing to bring the team on board and get started on our supersonic future together."

User Conversion also works with Travis Perkins and mamas & papas.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Former Texas Roadhouse worker calls out the outlet for ‘scooping out’ a bug from their cinnamon butter, but people noticed something even worse
Everyone has seen the viral videos of secret menu hacks or behind-the-scenes kitchen tours. But one former Texas Roadhouse server’s “throwback” TikTok of a bug in cinnamon butter is a literal nightmare. People with a fear of bugs, you might want to sit this one out.
The Mary Sue
The Mary Sue
From YouTuber to NASCAR driver: Cleetus McFarland expands his racing resume at Daytona
Garrett Mitchell is better known as “Cleetus McFarland” to his millions of followers gained over the years as a racing influencer
The Independent UK
The Independent UK
Woman orders wedding dress from Dior. Then she sees the box it came in. People are alarmed at the reveal: ‘I thought that was a fridge’
Forget butterflies and happy tears. This Dior bride’s big moment arrived looking less like couture and more like a Home Depot delivery. In a now-viral TikTok, handymen lug a massive wooden crate into her house–except it’s the kind you’d expect to hold a fridge, not a frock.
The Mary Sue
The Mary Sue
8 Signs Your Healthy Southern Diet is Actually Causing Inflammation
Traditional Southern flavors often rely on fresh produce and lean proteins, but common preparation methods can unintentionally trigger inflammation. While many believe they are following a wholesome regional diet, specific dietary habits might be working against health goals. Identifying these subtle shifts in nutrition can help restore balance and improve…
Budget and the Bees
Budget and the Bees
The science behind the trend for showering in the dark before bed
The latest wellness trend and “sleep hack” involves switching off the bathroom light before stepping into the shower. In the dimness, the water feels louder, the day’s visual clutter fades and the hope is that sleep will come more easily. This practice, often called “dark showering”, has spread on social…
The Conversation
The Conversation
Country singer reveals horrific hate comment from follower amid incurable cancer diagnosis
Nat Myers first revealed his cancer diagnosis last year
The Independent UK
The Independent UK
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play